John Mulligan, SEO-PR (www.seo-pr.com) interviews Chris Zaharias, VP, North American Sales, SearchCenter, Omniture (http at SES San Jose 2009 about the Omniture sponsored track about a Creditcards.com case study. Chris says creditcards.com is a large site that drives leads to credit card issuers. Creditcards.com is using Omniture technologies to take their search marketing campaigns and operate them in a multi-channel way, taking into account the value that search generates and looking at …